CASE STUDY
Yoli
Yoli makes a heat and massage eye mask built around a guided dry eye therapy program. There was no email infrastructure in place to support that, and we built a program from the ground up that would grow with them as they scale.
5%+
CLICK RATE
15%
INCREASE IN AOV
28%+
EMAIL ATTRIBUTED REVENUE
THE CHALLENGE
A product built around a routine, with no system to support it.
Yoli's eye mask is meant to be used regularly, which means retention and habit-building matter more than a typical one-time purchase. But there was no email program at all to support ongoing use or educate on the product.
INDUSTRY
DTC Women's Wellness
SERVICES
Full flow architecture, segmentation, campaign strategy
OUR APPROACH
Build a system around real usage.
O1
Research
First we studied how customers actually use the eye mask day-to-day: how often, what keeps a routine going, and where people tend to drop off.
O2
Architect
Then we set up the account from scratch and mapped a full flow suite: welcome series, usage and routine-building flows, replenishment reminders timed to actual product lifespan, and a win-back sequence for anyone who'd gone quiet.
O3
Build
Built and launched the complete flow system, giving Yoli retention infrastructure for the first time.
THE RESULTS
A program growing with the list.
5%+
CLICK RATE
15%
INCREASE IN AOV
28%+
EMAILÂ ATTRIBUTED REVENUE
$0.80
REVENUE PER RECIPIENT
"I had an absolutely amazing experience working with cultivate. They completely transformed my email flows and then to a much stronger place. They were proactive, incredibly knowledgeable, and communicated with us well. I felt total confidence handing this off to them. Taylor was hands-down one of the best people I’ve worked with and I couldn’t recommend her more."
DENNIS K.