HOW WE WORK
The process behind every retention system we build.
OUR PROCESS
A four-step system for results that compound.
OUR PROCESS
01
Research
We start with your brand and your consumer. Who is your customer, what do they buy, when, and why? We audit their habits, their relationship to your product category, and how they behaves across the customer lifecycle before we design a single flow, campaign, or text.
02
Audit
Then we conduct a full audit of your current email program: flows, campaigns, SMS, segmentation, list health. We find out what's working, what's not, and what an improved program would look like for your growing brand.
03
Build
Then we design and launch the full retention system in stages: flows, campaigns, SMS, and segmentation, mapped together so every channel hands off to the next. Every send is tied to a specific, named performance target.
04
Compound
Retention systems aren't static. As your consumer base grows and shifts, we revisit the research and the audit, re-test what's working across every channel, and adjust the system.
BEFORE CULTIVATE
· Generic flows and sequences
· Limited to no segmentation
· Out of cadence campaigns
Most agencies pick one: performance or taste.
WHY IT WORKS
WITH CULTIVATE
· Flows built around your customer journey
· Intelligent behaviour-driven segments
· Ongoing optimization cycles
We don't think you should have to choose. Every flow and campaign we build is tested like a growth engine and designed like it's going in your lookbook.