CASE STUDY
Sunday Edition
Sunday Edition hand-pours small-batch candles in New York, built around a "slow living" ritual: the kind of brand press (W, Marie Claire, Forbes, Domino, Harper's Bazaar) had already discovered before the email program existed to capture any of it.
3x
ROI ON AUTOMATED FLOWS
20%
REPLENISHMENT
THE CHALLENGE
Press coverage and a growing list without infrastructure.
Sunday Edition had real brand recognition and a list growing from press mentions and organic interest, but no email program to speak of it. Every new subscriber and customer was going into a list with nothing set up to actually engage them.
INDUSTRY
DTC Home Fragrance
SERVICES
Full flow architecture, campaign strategy, list setup
OUR APPROACH
Build the entire system, not just a starter flow.
O1
Audit
We reviewed the existing list and Klaviyo account, which had almost nothing built — no flows live, no segmentation, just a growing list with no strategy behind it.
O2
Architect
We mapped a full flow suite from the ground up: welcome series, abandoned cart, post-purchase, and a replenishment sequence built around how often a candle actually gets used up — timed to match the brand's slow-living pace rather than generic ecommerce defaults.
O3
Build
We built and launched the complete flow system alongside a real campaign calendar, giving Sunday Edition retention infrastructure for the first time.
THE RESULTS
A program growing with the list.
3x
ROI ON AUTOMATED FLOWS
20%
REPLENISHMENT
7
TOTAL FLOWS BUILT