LTV GROWTH CASE STUDYÂ
Dosey
Dosey sells personal care essentials designed to become part of someone's daily routine. The opportunity wasn't acquisition, it was turning a single purchase into a customer who comes back for the next collection, and the one after that.
+200%
REPEAT PURCHASE RATE
4.1x
LTV GROWTH
25%+
EMAIL ATTRIBUTED REVENUE
THE CHALLENGE
A growing list, an email program that hadn't grown with it.
Dosey's customer base was expanding quickly, but the email program was still built for a smaller list: generic segmentation, inconsistent campaign cadence, and no real strategy for what to send between collection drops. First purchases weren't converting into second ones at the rate they should have.
INDUSTRY
DTC Female Wellness
SERVICES
Email flow system, monthly campaigns, list growth strategies
OUR APPROACH
Expand the program to match where the brand is heading.
O1
Audit
We reviewed the existing email program against the brand's growth trajectory: where segmentation was too broad, where campaign cadence was leaving gaps between drops, and where repeat-purchase behavior was dropping off.
O2
Architect
We built out segmentation to match the growing customer base, then developed a testing framework for what campaigns actually moved retention in the gaps between collection launches.
O3
Build
We launched and tested campaign concepts between drops using what performed to shape the ongoing calendar and push collection building as a repeat-purchase driver.
THE RESULTS
A program growing with the list.
+200%
REPEAT PURCHASE RATE
4.1x
LTV GROWTH
25%+
EMAILÂ ATTRIBUTED REVENUE
80%+
OPEN RATES
.png)
